VIDEO PRODUCTION – VITAL TO YOUR BRAND’S MARKETING

09/03/2020

Advertisement is a huge part of brand marketing as it creates a visual presentation of the company on different digital platforms. Apart from creating a window to increase the sales of the company's product, it also makes the audience familiar with your brand name.

From newspapers to television to social media, advertising has always been a major part of the marketing industry, especially in the product-sales market. Remember how we used to mumble the catchy songs from product advertisements displayed on the television? Grabbing the attention of the audience through visual and audio contexts is a great advantage of video production.

Do small business need video advertisements?

Broadcasting ads on television channels or street display screens are indeed costly. So why should a small business or start-up opt for such a high budget marketing strategy? Well, branding market has changed drastically in this digital era. Now every person is carrying at least one screen display device in his pocket every day to work, in-office or at home surfing through social media, browsing videos, receiving mails and many more. Increased digital platforms have increased the options for advertisement as well. How?

Platforms to run video advertisements are now not as limited as before. You can run your brand advertisement on streaming websites such as YouTube or different web pages, short ads for social media posts, description video films for the company's website, promotional videos and many other options. Also, if you are selling your products through different sales portal or websites then videography is a better option to provide a detailed description of your products in a minimal time limit.

How video production creates a successful brand advertisement?

Content, content, content! Nothing is more important in brand marketing than the right content. As a viewer, none of us can deny the fact that our attention span is much shorter. If we don't connect with the content of the video within a few seconds then we lose our patience and scroll down through the webpage. Here comes the need of creating an effective and attractive video advertisement for your brand. Video content is beneficial over written content as it offers an eye-catching advertisement within a shorter period while conveying a detailed description of the services that are offered by the brand. Studio Winterz is one of the best videography agency in Delhi that consider different aspects of their client's requirements such as the marketing and distribution of the products before creating and running the script for the shoot.

If you are looking for video production services in Delhi for product description videos or short ad films for brand introduction then contact Studio Winterz today. Here are a few key points you should consider before hiring a video production agency.

  • Although video production agencies are professionals in their work and have their ways of doing things, make sure that their idea revolves around your brand's voice. You know your brand more than anyone else and thus discussing what you need in the piece of work with the agency is most important.
  • Be open about your options and demands. For example, running a video ad on YouTube and social media is different and thus you should be clear about your requirements so that the agency can also deliver their best with the most information in hand.
  • Many agencies provide you the complete file of your project with raw footages of the work as well but some agencies don't. make sure to ask for the raw footages as it will be beneficial for your future work.